What Should a Salon Website Include?

Most salon websites are missing the features that actually matter. A pretty homepage isn't enough — your website needs to make it effortless for clients to book, see your work, trust you, and come back.

1. Online Booking

This is the #1 feature. Clients should be able to pick a service, choose a stylist, select a time, and book — all without calling. The booking button should be visible on every page, not buried in a menu.

2. Service Menu With Pricing

Clients want to know what you offer and what it costs before they book. A clear service menu with prices builds trust and reduces no-shows — clients who know the price upfront are less likely to cancel.

3. Gallery of Work

Salons are visual. Clients want to see your work before they trust you with their hair. A gallery of before-and-afters, color transformations, and styles shows your expertise and helps clients decide to book.

4. Automated Reminders

No-shows cost salons thousands per month. Automated text reminders 24 hours and 1 hour before the appointment reduce no-shows by 50% or more. "Hi Sarah, this is a reminder for your color appointment tomorrow at 2 PM. Reply C to confirm."

5. Stylist/Team Profiles

Clients book with people, not businesses. Let them see who your stylists are, their specialties, and their work. This builds a personal connection before they even walk in.

6. Google Reviews

Display your Google rating and recent reviews prominently. When a new client sees 50+ five-star reviews, they're far more likely to book with you than a salon with 6 reviews.

7. Missed-Call Text-Back

You're halfway through a color appointment and can't answer the phone. The system texts the caller instantly: "Hi, sorry we missed your call! We're with a client right now. Would you like to book online?" The client doesn't disappear to a competitor.